Visual Content in Marketing
Posted on August 9, 2012 by Jackie
The article 19 Reasons You Should Include Visual Content in Your Marketing by Amanda Sibley is a compelling list of the why the use of visual content is trending among marketers.
We think all 19 points are intriguing, but here are our top 5:
2) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
3) 40% of people will respond better to visual information than plain text. (Source: Zabisco)
4) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)
These are great statistics and data to support what we knew all along. Visuals are a great way to presentation information. They are memorable, interesting and easy for people to remember.
Image via: Windmill Networking